We’re just back from the Magazines Canada MAGNET 2011 conference. The following awesome STATS are applicable to publishers obviously and any business that is in BUSINESS. Most of these stats are courtesy of IPSOS Reid. They are relevant to all of us as marketers of anything. So here they are and here’s what I think they mean:
1. 98% of Canadians are e-mailing!
Emailing is not dead. If you thought the era of e mailing was over – think again. It is the most widely used method of communication in Canada today. What does that mean for you?
